Sat Nav for Sales ?.........3 Questions to Answer......
1. Business Platform-Where are you now?
The first step in any journey should be made with the knowledge of exactly where you are starting from. This can be decided together with a forthright question and answer session. This stage usually involves spending time with the owners, managers and staff to get to know your needs . It would certainly include the history of the business, its products and services; together with a Training review and a Strengths and Opportunities session. What you decide leads to the next !!......
2. Marketing Activity-Where are you going?
The activities depend on the results needed.Maaybe you need some sales training? Some products and services lend themselves to demonstrations and exhibitions, others do not. Some directors are very comfortable with presentations and networking meetings and others are not. The most important thing is that planned activity does take place and that the results are recorded properly. Otherwise you will never know which direction is best for you in the future.....
3. Sales Results-Where would you like to be?
Having completed your sales training/marketing activity, possibly email campaign, seminar or network event, the most critical area is the follow up. Converting hard won suspects into prospective clients, working through a refining process to capitalise on your efforts. Understanding the buying criteria, preferences and timescales of your contacts turning them into actual clients. Selling skills, questioning techniques, overcoming objections and closing the sale to complete a successful campaign......
YOU HAVE ARRIVED !! YOU ARE NOW ON THE RIGHT PAGE FOR SALES IMPROVEMENT.!!
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